BBC at 100: the future for global news and challenges facing the World Service – theconversation. com
The BBC celebrates its 100th birthday on October 18 2022. It comes as the institution faces increasing competition for audiences from global entertainment providers, anxieties about the sustainability of its funding and a highly competitive worldwide news market .
Its international broadcasting operation, the particular BBC World Service, is only a little younger, established 90 years ago. Delivering news and programmes in 40 languages across the continents, it faces similar, significant questions regarding financing, purpose and the ability to deliver in a world of increased social media and online news consumption.
Currently the BBC’s international services are mostly funded by British people who pay a television licence fee, with a third of the total cost covered by the UK government. The BBC claimed that, as of November 2021, the World Service reached a global audience of 364 million people each week .
The role associated with radio
Radio is still clearly a key means to extend the reach of the World Service and a core part of the BBC’s global news package. It is highly adaptable and reasonably affordable. It also gives people in parts of the world where access to media can be difficult relatively easy access in order to news . Short-wave radio, the traditional means of broadcasting over very long distances, is also difficult for hostile regimes to block.
Recently, fears that Russia would target Ukraine’s internet infrastructure and erect firewalls to prevent its own citizens’ accessing western media sources, led the particular BBC to reactivate short-wave radio news services with regard to listeners in both countries. UK government funding associated with £4. 1 million supported this.
Current thinking about the World Service has been shaped by a 2010 decision of UK prime minister David Cameron’s government to withdraw Foreign and Commonwealth Office funding regarding BBC international operations from 2014. This seemed to end a 60 years-long era when the BBC was the key subcontractor for British global “soft power” (using cultural resources and information to promote British interests overseas).
The plan was that British TV licence-fee payers would fund the World Service, seemingly as an act of international benevolence, free of government ties. However , this seemed unlikely to be sustainable at a time when BBC income was being progressively squeezed.
In 2015, World Service revenues were boosted by a major grant from the UK’s Official Development Assistance fund, covering around a third of the World Service’s running costs. One anonymous BBC insider was quoted by The Guardian saying that will this would sustain the corporation’s “strong commitment to uphold global democracy through accurate, impartial plus independent news ”.
Even before the second world war, the particular BBC claimed it only broadcast truthful and objective news. Policy makers recognised this as a crucial asset for promoting British interests overseas , and seldom sought to challenge (openly at least) the “editorial independence” of the BBC.
The particular BBC’s 2016 royal charter further entrenched this thinking, stating that news intended for overseas audiences should be “firmly based on British values of accuracy, impartiality and fairness ”. The idea that a truthful approach to news was a core “British value” that could help promote democracy around the globe became part of the BBC’s basic mission statement.
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In 2017 the BBC established 17 new foreign-language radio stations and online services. To maximise possibilities for listening it purchased FM transmitter time in major cities around the world, and deployed internet radio, increasingly accessible to many users via mobile devices. The focus has been on Africa and Asia. However, the World Service also strengthened its Arabic and Russian provision in order to serve those who “ sorely need reliable information ”.
Fake news factor
The World Service’s rationale has been strengthened by growing concerns regarding “fake news”: distorted and untrue reports designed to serve the commercial or geopolitical interests of those who manufacture it. The BBC has, in response, further emphasised its historic role as a truthful broadcaster. In its trusted news initiative it has worked with other global media outlets to tackle disinformation, hosting debate and discussion, and sharing intelligence about the most misleading campaigns.
Claims for continued relevance also rest on a drive to bring news to an ever larger audience. The BBC’s stated aim is to reach 500 mil people this year, plus a billion within another decade . In 2021 the BBC claimed to be on course to realise this goal, reaching a global audience of 489 million . The particular audience for the World Support accounted for the single largest component of this particular global figure.
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What then should we make of the particular BBC’s announcement in September 2022 that 400 jobs would have to go at the Entire world Service due to the freezing of the licence fee and rapidly rising costs? Radio services in languages including Arabic, Persian, Hindi and Chinese will disappear, and programme production pertaining to the English-language radio service will be pared down. Certainly, these cuts will reduce the BBC’s impact overseas. But they ought to also be understood as part of a longstanding and ongoing transition from shortwave radio to web radio .
Similarly, cutting back upon World Service non-news programming might not be the major cause for concern. In an age of global streaming services and social media, audiences can receive programmes from providers through across the globe. The World Service would find it hard to compete with many of these services. However, the BBC remains inside a pre-eminent position in order to offer reliable news .
By focusing on providing news online, the World Service is putting its resources where it can best advertise British soft power and international influence, thereby improving prospects for its own continued existence. Nevertheless , abandoning stereo entirely would be a mistake. As the Russian invasion associated with Ukraine has demonstrated, radio stations remains a crucial way to reach audiences who might find their access to trusted news via the web suddenly cut off.